RESIDENT LISTS
DESCRIPTION - Resident Lists are lists of all non-business postal patrons. In other words, all resident addresses to which the post office delivers mail. These are lists of addresses, not people. They are typically addressed as "Resident" or "Occupant". Other address lines that you may have seen are "Single person at" or "The Family at".
COMPILATION - Resident Lists are compiled by the United States Post Office and maintained by Resident Mailhouses that concentrate on occupant mailings. Two national companies that dominate the occupant mailing market are Advo and Harte Hanks, which together account for nearly one-third of the market.
Resident lists are compiled from address and walk sequence schemes provided by the post office addressing services. Resident mailhouses update address information by contacting local post offices for changes.
SELECTS - Generally speaking occupant lists are used to saturate areas with mail. Regional resident mailhouses can select geographically by zip code and carrier route. The more sophisticated national houses overlay census or other geo-demographic data onto their files in order to select zip codes or carrier routes by median income or age.
STRENGHTS:
- Saturation of target area
- Inexpensive
WEAKNESSES:
- Impersonal - no name on address
- Does not offer many ways to select demographically
COUNTS - Counts by zip code or carrier route are easily and quickly obtainable.
TURNAROUND TIME:
Counts 1 - 2 days
Lists 1 - 2 days