EMAIL LISTS
DESCRIPTION - E-Mail address information is captured when a user registers at a website. The user is usually presented with an option to receive email offers for similar or related products/services. These are "opt-in" files. It is important to make sure you request only "opt-in" email lists. Otherwise, you may be mailing to names on an unauthorized database.
COMPILATION - Lists are compiled through web site user registrations or purchases. Lists are updated regularly, although update schedules vary widely among list owners.
SELECTS - E-mail lists are still developing in terms of availability, counts and selections. In general, an e-mail file will offer a smaller available universe and fewer selections than its companion mail file, but there are some high-tech and consumer e-mail lists which buck this trend.
Selections that are often available are:
| Business-Based | Consumer-Based | |||
STRENGTHS:
- Direct transmission from list owner to recipient - no "in the mail" delay
- Mailer avoids printing and postage costs
- Advanced form of communication - enhances mailer's image
WEAKNESSES:
- Messages can be discarded by recipient before being seen.
- Lists are very expensive
- Smaller counts, fewer selections than companion mail lists
- Outdated "Opt-In" permission can remain on file
COUNTS: Available by selection; allow 48-72 hours
SAMPLE MESSAGE: Required; allow 3 - 4 business days for approval
TURN-AROUND: Counts as listed above; Orders blast 4 - 5 business days after approval of message