CONSUMER LISTS
DESCRIPTION - Compiled Consumer Lists are databases of names and addresses of households. Compiled databases are an amalgamation of several sources of data, which are used to add name/address information and selection criteria.
COMPILATION - These databases are built on a foundation of several different sources of public records such as credit bureau data, telephone directories, voter registrations and drivers licenses.
The major compilers are Experian , Equifax , Donnelly & Transunion.
SELECTIONS - Demographic selection is the major strength of a compiled database. There are many types of selections available. The following is a partial list of selection criteria in a general marketing priority sequence:
| Estimated HH Income | Age |
| Gender | Type of Dwelling |
| Length of Residence | Presence of Children |
STRENGTHS:
- Strong demographic and geographic selectability
- Large counts in small areas
- Inexpensive, fast turn-around
- Names with all addresses
WEAKNESSES:
- Outdated information can remain on file
- Not targeted in terms of consumer preferences
- Unreliable, incomplete phone number info.
COUNTS - Counts are easily obtainable by geographic and demographic criteria.
TURNAROUND:
Counts - 1 - 2 days
List - 1 - 2 days